Laurie has been been working in the realm of social purpose for over 20 years. She is currently Executive Fundraising Director at the UK's primary charity for older people; Age UK, where she leads a team of passionate fundraising, brand and marketing experts to raise funds, build meaningful partnerships and rallying the public to connect with older people.
She joined the sector because of a belief in bringing brands and charities together and has negotiated many multi-million pound multi-year deals with dozens of household names. In 2004 she radically transformed a partnership between M&S and Breakthrough Breast Cancer that was integrated so far into the retailer's business that it is still running some 16 years on. She specialises in large-scale public fundraising campaigns and leads Age UK’s award winning No one should have no one fundraising campaign, that has gained support from major brands including John Lewis, Cadbury, Innocent, Santander and BBC Breakfast.
In response to Covid-19, and led by Laurie, Age UK was the first UK charity to launch an emergency appeal with the aim of raising £10 million to fund frontline services for older people, and raising close to £12M, making it the most successful UK fundraising appeal in the charity's history.
Laurie is a keen feminist and runner. She volunteers with Mornington Chaser's running club, helping new runners to get from a standing start to 5K and far beyond. Hailing from Teeside, her all time favourite fundraiser is the Great North Run, which she has completed 11 times.
She was also a founding Trustee of The Running Charity, is a volunteer mentor, and the Chair of the National Fundraising Convention.